Alistair Croll, Co-Author of “Lean Analytics: Use Data to build a better start up faster”

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We are keeping the “Lean” trend going with our latest episode. Today we had the pleasure of speaking with Alistair Croll, Entrepreneur, Analyst, and Co Author of the new book “Lean Analytics: Use Data to build  a better start up faster.” “Lean Analytics” also written with Ben Yoskovitz (Year One Labs, GoInstant), provides practical and tested steps to take your initial concept to product/market fit and beyond. With over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.

SHOW NOTES AND HIGHLIGHTS:

1. We are provided some background on Alistair and why he was the right candidate to right his new book.
2. Alistair provides some background on why he and Ben decided to write the book.
3. We are all liars?  Alistair explains.
4. What knowledge and skills are needed to properly leverage analytics?
5. How do you determine which metrics to focus on?
6. We learn the 5 stages of determining which metrics to use at the right time.
7. How to monetize your idea using analytics.
8. Where and how to set your baseline for evaluating your analytics.

This episode contains some really interesting examples that put a unique spin on using analytics. Whether you are a entrepreneur, startup, or in any other role this interview contains great advice and information. Do yourself a favor and make sure that you take a moment to listen to the entire interview.

You can purchase Alistair’s book here (affiliate link):

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